Our Story
Snowboard Addiction exists to help you become the best snowboarder you can be.
Through world-class snowboard tutorials and innovative training products, our mission is simple: to improve your riding.
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From Passion to Progression
Founded in Whistler, Canada, Snowboard Addiction was born in 2007 out of pure passion for snowboarding and a drive to share knowledge. Growing up in New Zealand, SA Founder; Nev discovered snowboarding at 10 years old, after ditching skis, and never looked back. After finishing university, Nev moved to Canada specifically to chase deeper snow and bigger mountains, turning his lifelong passion into a career.
Growth & Innovation
From humble beginnings—basic PDF manuals and simple instructional videos—we've evolved into the global leader in snowboard education. Today, our dedicated team handles everything from product design, manufacturing, and global fulfillment to customer service, marketing, video production, and coaching. With warehouses strategically located in Canada, the USA, Europe and Australia, we’re able to deliver our snowboard training tools and online tutorials worldwide.
17 Years Strong (and Counting)
More than just a business, Snowboard Addiction is a community of passionate snowboarders and industry professionals. Our strength comes from continuously innovating, improving, and most importantly—riding as much as possible. Everything we do revolves around making snowboarding more accessible, safer, and fun for riders everywhere.
Nev Lapwood
Message from the Founder
“If you’re already a customer, I sincerely thank you for your support. You make our passion possible. If you’re new here, welcome! Explore our tutorials, discover our training gear, and let's get you riding better, quicker. Hope to see you on the mountain or drop by our Whistler HQ anytime!”